We often need to consider how significant each is before we go through the day blitzing through tasks. Maximizing your time means getting meaning and value from every hour that passes you by.
FSBO and expired listing leads represent an opportunity to show your potential clients your value. Establishing a solid foundation is essential by connecting with them and explaining the challenges they may face during the home-selling process.
Don’t Overcomplicate Things
When it comes to FSBOs and expired, a lot of real estates agents are intimidated by the prospect of cold calling. Nevertheless, obtaining the required leads may be simpler than you imagine if you have the appropriate tools. You can use programs to access FSBO houses, and MLS expired listings in your area without paying for a costly monthly MLS subscription.
Once you’ve aggregated a list of FSBO and expired leads, it’s essential to have a script that will help you convert the leads into appointments. It makes it easier to convey your worth and address potential concerns with speed and effectiveness. Practice your for-sale-by-owner and expired listing scripts so they become a natural part of your selling dialogue.
Typically, any homeowner attempting to sell their home independently will have some objection that must be addressed. Anything from a lack of time to the price of commissions could be the cause. It’s essential to listen closely and understand these homeowners’ concerns so that you can help them resolve them. After all, these sellers are trying to sell their homes for a reason, and it’s your job to show them how you can help them accomplish this task.
Don’t Wait for the Right Time
Many real estate agents focus so much on chasing new listing opportunities that they overlook listings that have already gone to market. However, if you invest some time in expired and FSBO leads, you can find a lucrative market segment that many others still need to include.
Finding FSBO and expired leads can be done in several different ways. You can purchase a list, run a quick search through the MLS, or use an FSBO lead generation system that provides names, phone numbers, and addresses based on your area. Once you’ve found your list, following up with each is essential, using a well-crafted script tailored to the homeowner and their property.
Be sure to listen, empathize, and explain your value. This can often distinguish between getting a listing or being ignored or blocked. FSBOs and expired sellers tend to be more skeptical than other seller groups, so you should be prepared for any objections.
CRM Dialer makes it easy for agents to follow up with FSBO and expired leads by storing the information in a web portal. Call results, notes, and reminders are synchronized after each call, making managing and tracking your success simple. This is an excellent way to keep your FSBO and expired lead generation strategy on track, even when life gets in the way.
Don’t Go It Alone
FSBO and expired leads can take much work to convert into listings. Most real estate agents have found that working with an FSBO takes a lot of time, and they need to use the right strategies and objection handlers to save their valuable time.
Often, these homeowners are trying to save money by going it alone. But this is only sometimes the case, and many things can go wrong when a homeowner decides to sell independently. For example, if the home needs to be adequately staged or photographed or the listing needs to be more accurate, this can harm the seller’s bottom line. Also, if the listing is priced correctly, they may get less interest from buyers.
FSBO data is easy to access, and it works excellently with CRM Dialers so that you can quickly pack your pipeline with FSBOs and expired. Top real estate podcasts and YouTube channels have plenty of videos devoted to prospecting FSBOs and expired. They have a proven track record of helping real estate agents convert this hot lead type into listings. Ultimately, FSBOs and passes can be a great source of new clients for real estate agents with the proper tools and skills to work with them effectively.
Don’t Overspend
For many real estate agents, prospecting FSBOs and expires is one of the fastest ways to generate leads. However, it is crucial to spend your business wisely.
Buying many leads will not make you more prosperous and will likely lead to burnout. You might be better off finding a few good listings instead of trying to convert them all.
One way to do this is by using an FSBO and expired listing prospecting service. They offer a complete suite of tools that help you prospect FSBOs and pass effectively. They have an online web portal that allows you to perform custom searches, take notes, and set reminders on your leads. Additionally, they synchronize your lists so that all your results and call letters are automatically updated in the system.
Another option for prospecting FSBOs and expiring effectively is using a good real estate script to help convert them. It is a great way to show that you are not there to try to sell them anything but rather that you are interested in helping them resolve their property problems.